Author: orlasinnott
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Analytics Blog
In todays digital landscape, understanding audience and performance is crucial for success. I explored insights from LinkedIn and Google Search Console for my website (orlasinnott.com) and the findings are both encouraging and enlightening. LinkedIn Insights The LinkedIn analysis provided a clear snapshot of audience engagement. Key metrics, such as post impressions, clicks, and interactions, highlighted…
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LinkedIn Optimisation Blog
Optimising my LinkedIn profile was a strategic process aimed at achieving All-Star status and increasing visibility among my target audience. I followed a structured approach to ensure my profile was complete, engaging, and aligned with my personal brand. To achieve all-star status on LinkedIn, I undertook a strategic optimisation process to build a strong, professional…
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Paid Media Blog
This social paid advertisement from Matthew Stephens Diamonds is a targeted digital marketing effort aimed at increasing visibility and driving high-intent engagement around their luxury engagement ring collection. The post features an 18-carat yellow gold oval solitaire diamond ring priced at €19,450. The clear, close-up visual of the ring, highlighting its brilliance and craftsmanship, works…
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SEO Audit Blog
The initial SEO audit for this website yielded a score of 68/100, categorized as Very Good, with 8 critical issues, 14 good results, and 0 recommendations left unresolved. The site demonstrates solid groundwork in SEO but revealed several technical and content-related weaknesses. Key Strengths Identified Weaknesses Identified Implemented Recommendations and Their Expected Impact Expected Impact:…
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Reflection Blog
The Digital Communications and Customer Engagement module is really insightful. The classes are a combination of both digital marketing theories and the ways in which we can introduce them into the real world.
Orla Sinnott 