SEO Audit Blog

The initial SEO audit for this website yielded a score of 68/100, categorized as Very Good, with 8 critical issues, 14 good results, and 0 recommendations left unresolved. The site demonstrates solid groundwork in SEO but revealed several technical and content-related weaknesses.

Key Strengths Identified

1. HTTPS Protocol: The site uses a secure HTTPS connection, improving trust and search ranking.
2. Canonical URLs: Proper canonical tags are implemented, helping avoid duplicate content issues.
3. Robots.txt and Sitemaps: The site has a functional robots.txt and two XML sitemaps, ensuring clear crawl directives.
4. Open Graph Meta Tags: All Open Graph tags are present, which aids in social sharing.

Weaknesses Identified

1. Meta Description Too Long: At 328 characters, the meta description exceeds the recommended limit, which may result in truncation in search results.
2. Multiple H1 Tags: Two H1 tags were detected; best practice recommends only one for clarity and SEO structure.
3. Missing Alt Tags: At least 10 images lacked alt attributes, impacting accessibility and image SEO.
4. Low Internal Linking: Only 8 internal links were found, limiting site navigation and crawl efficiency.
5. Schema Markup Missing: No Schema.org structured data is present, reducing visibility in rich search results.
6. Page Requests: The site makes 37 resource requests, which could degrade load speed.
7. Multiple External Links with No Context: Some outbound links are not contextually embedded, risking SEO penalties.

Implemented Recommendations and Their Expected Impact

• Updated Meta Description: Trimmed to under 160 characters, incorporating key terms like Business and Marketing. This should improve CTR and keyword relevance.
• Fixed H1 Tags: Consolidated multiple H1s into one, and used H2s for subsections, aiding SEO structure and readability.
• Added Alt Tags: Descriptive alt text was applied to all images, enhancing accessibility and allowing image indexing.
• Increased Internal Linking: Relevant pages were interlinked to boost SEO juice distribution and page authority.
• Introduced Schema Markup: Added basic Person and Website schema to improve how the content appears in search engine snippets.
• Reduced Page Requests: Combined stylesheets and deferred non-essential scripts to cut requests below 25.

Expected Impact: These changes are anticipated to improve search engine rankings, user experience, crawlability, and site speed—key factors in SEO performance.

Follow-Up Audit & Results

After implementing the changes, a follow-up audit was conducted. Key improvements noted:

• SEO Score Improved to 76/100 (up from 68).
• Critical Issues Dropped from 8 to 2.
• No image lacked alt text.
• Page Requests Reduced to 24.
• Load time improved by 0.3 seconds.
• Proper schema now detected.

Analysis: These improvements show that technical refinements, structural adjustments, and content enhancements made a measurable difference in SEO health. While some remaining issues persist (such as potential overuse of plugins), the site’s foundation is now stronger, more discoverable, and user-friendly.